— With a natural rhyme ability and an unstoppable work ethic, Baby Money never stops grinding. Excising the toxic elements that distract from his focus on the hustle, the 27-year-old Detroit native releases Less Is More, his new album.
Over 16 hard-hitting tracks, the West Sider affirms himself as Detroit’s most charismatic money-getter, bringing words of motivation for aspiring moguls and harsh taunts for his opposition. The rapper’s authoritative delivery fits perfectly atop the propulsive Michigan production, his matter-of-fact pronouncements delivered with a commanding conviction that could convince anyone to go out and start getting money.
Along with the new album, Baby Money shares the video for “Wow,” a new highlight. Kicking off with Miami Vice keyboards and vintage slap bass, “Wow” is an invigorating slice of Detroit electrofunk, providing the perfect backdrop for Baby to get his flex on. The rapper touts his ladies’ man bonafides and promises to never stop hustling, no matter how far his rap career goes.
Directed by Man Filmz, the video finds Baby Money in his element, as he tours around Detroit and proves that he’s the man in his hometown.
The album’s title, Less Is More, is an ode to keeping it simple, maintaining a small circle, and staying focused on what will make you successful.
“‘Less Is More’ has been my motto lately. Everybody is always trying to do things the biggest, and run with the biggest team they can, but I think that simplicity is key to success. I don’t mean ‘more’ in the sense of more money or financial success, but a more fulfilling life. You gotta trim your circle, ‘cause too many people demanding things from you can drain you of your time and energy.” — Baby Money
Less Is More is home to recent singles, like the simmering “Armageddon,“ a collaboration with respected Eastside rapper G.T., and the creeping “Ten,” and makes room for 14 new songs that stand up to anything Baby Money has released in his career. From the thudding opening “F U Mean,” Baby is laser-focused, putting on a rhyme clinic with each flex backed by airtight logic and each disrespectful snipe the product of a strict moral code. Baby is a natural collaborator with kindred spirits. On “Might Just,” the rapper trades band-counting bars with Milwaukee’s Chicken P, while on “Misfits,” Baby goes back and forth with Flint’s Rio Da Yung OG, as the two rappers compete to deliver the most outlandish punchline. Album highlight “CWFM“ lays out Baby’s hustle-hard philosophy with bars like, “Rule #1, you broke outside the club, please leave/Don’t be tappin’ on my shoulder, don’t be asking me for weed. Featuring an additional guest appearance from OMB Peezy on the soulful “What U Wanna Eat,” Less Is More is available on all platforms via Third Eye Ent. / EMPIRE.
With Less Is More out now, Baby Money starts a new chapter of his career. Baby Money will appear on select dates with Rio Da Yung OG on his “Welcome Home” Tour. Buy tickets at the official tour site now.