— Leikeli47 has drops her new single “Soft Serve” and details her new album Lei keli ft 47 / For Promotional Use Only for June 13th.
It marks her first album since wrapping up her acclaimed beauty trilogy with 2022’s Shape Up. The announcement comes alongside a new track,“Soft Serve” and with it, a video directed by Dana Rice. Shot in downtown LA at Precinct, the video was filmed during their “Legendary Sundayz” night curated by Jamari Amour, the season one winner of HBO Max’s Legendary show. The video follows the first single “450,” a song that marked a significant moment in her career; an unveiling of her trademark mask, revealing her face for the first time as she performs, in the Masood Ahmed directed video.
“the complexion of this album is coming of age. it’s about innovating my spaces and how i only sell out to the moment. my soul, my gift, and my service is never for sale. this new lp is personal and playful. harmonic and melodic. raw and heartfelt. edgy and elevated. it’s a dedication to the visionaries who reside in their own world. the mask is off and the perspective is aerial.” — Leikeli47
Executive produced by Leikeli47 and Harold Lilly, the album features production from the core team behind the Beauty series, refining the sound while pushing it forward. The result is music that feels like a living, breathing organism, blending hip hop, house, and R&B beneath an unmatched vocal swagger. The album was mixed by Grammy Award-winner Neal Pogue (Outkast, TLC, Steve Lacy) and mastered by Mike Bozzi (Kendrick Lamar, Childish Gambino, etc.)
Leikeli ft 47 For Promotional Use Only marks Leikeli47’s first independent release, a fresh chapter for her artist, giving even more significance to the mask coming off. “It feels right. It’s time. The mask served its purpose, and now we move forward,” she explains. The album exudes feelings of a fresh start while retaining the magic of what has made 47 so special since the start of her career.
Watch the “Soft Serve” music video right here and stay tuned for more from Leikeli47 as we await her upcoming album, Lei keli ft 47 / For Promotional Use Only.