— Lauded independent hip hop icon Aesop Rock has just released the latest (and arguably best) in a run of remarkable albums, Black Hole Superette, out now via Rhymesayers Entertainment.
In celebration of his latest achievement, the MC/Producer has shared a music video for the album’s centerpiece “Costco,” once again created by the dream team of Aesop and his longtime visual collaborator Justin CORO Kaufman. In the visual, Aesop performs the song in a gas mask whilst paying tribute to the five pillars as Coro creates a meticulously detailed graffiti piece in tandem.
Entirely self-produced, and blessed by features from a veritable who’s-who of the most talented MCs on either side of the mainstream/underground divide (Lupe Fiasco, Homeboy Sandman, Open Mike Eagle, billy woods and Elucid of Armand Hammer), Black Hole Superette is one of the most technically accomplished LPs in a discography brimming with them. Black Hole Superette is about the pull of the invisible (or all-too-visible) forces around us and the way they shape our psyches. From the fluorescent-colored energy drinks at the corner store to the patchwork blocks one must traverse to get there, this is an album about the small factors that comprise the immensity of life. The album —already the fourth in a exceptionally productive 2020s for Aes — frequently plays like something half-remembered from a dream.
Aesop has enhanced the liminal qualities of the album by launching a corresponding gaming experience. Aesop Rock’s Black Hole Superette Experience is a surreal, first-person exploration game set in a fictional convenience store brimming with absurdity, hidden meanings, and sonic treasures. As users wander the aisles in search of audio fragments, they unlock cryptic words of wisdom from Aesop Rock himself. Players make their way through the entire Black Hole Superette album, uncover exclusive content, and dig into a universe packed with deep cuts, easter eggs, and offbeat lore only the most dedicated heads will decode.
Exclusive merchandise, including totes, onesies, t-shirts, crewnecks, hoodies, a Black Hole Super Gulp cup, and more available at the official Aesop Rock website.